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Joanna Gerber·· 1 天前AI 评分41
OpenAI称赞助代理将成为AI原生广告形态，出版商变现前景仍不明朗
OpenAI Says Sponsored Chats Are The Future. The Future Of Publisher Monetization Isn’t So Clear
AI 导读
OpenAI全球广告解决方案负责人Colleen Coulter称，赞助代理将成为AI原生广告体验的未来；ChatGPT本月推出该广告形式，用户点击广告后可与品牌赞助的代理对话。出版商虽可能通过ChatGPT回答中的链接获得访问，但OpenAI认为这已引导用户与出版商网站互动，出版商是否应获得更多补偿仍存争议。
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