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James Hercher·· 4 小时前AI 评分43
AdExchanger：将归因视为管理广告 AI 的工具，而非被 AI 洞察取代的测量
Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI
AI 导读
AdExchanger采访 Amazon Ads 测量副总裁 Paula Despins，提出广告归因应作为审计和引导广告 AI 模型的工具，而不是被 AI 洞察取代。Amazon Marketing Cloud 的“长期销售额”估算新客未来 12 个月的消费价值，“累计销售额”则跟踪这些客群的实际购买；文中指出，预测仍是建模估算，不能等同于确定性测量。
来源：AdExchanger · adexchanger.com